Concept testing
Make sure your concepts resonate with your target audience and meet their needs before full-scale development.
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Ensure go-to-market success with concept testing
95% of new products fail (HBR). Test your ideas before launch. Gather feedback, spot issues, and make data-driven decisions to make sure they succeed.
Understand user preferences
Use preference testing and surveys to get real feedback from your target audience. Understand their perceptions, preferences, and any concerns they have about your concept.
Reveal which concepts resonate most strongly.
Discover potential objections early.
Gain insights into user expectations.
Conduct in-depth interviews
Gather qualitative data through detailed discussions with participants, uncovering a deeper understanding of your users’ needs and expectations.
Explore underlying motivations.
Capture nuanced feedback.
Identify unexpected user insights.
Test early prototypes
Observe users interacting with your prototypes to identify usability issues and areas for improvement. Ask follow up questions to understand why.
Detect usability issues pre-development.
Understand user interaction patterns.
Gather context behind user behaviors.
Lyssna has given us a clear indication of which prototypes are the right ones to move forward with for our target audience.
Louis Patterson
Innovation Delivery Officer at British Red Cross
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