Product management tools

Many product managers now juggle different tools, making thoughtful tool selection more critical than ever.

We've tested and analyzed 25 essential product management tools to help you build the perfect tech stack for 2025. This comprehensive guide includes current pricing, new AI capabilities, and the integration features that matter most for modern product teams.

Whether you're validating ideas with user research, managing complex roadmaps, or leveraging AI to accelerate your workflow, we'll help you navigate the options and make informed decisions.

Note: All prices are in USD. Many tools offer multiple pricing tiers - the starting price listed is for the lowest paid tier (or free tier where available).

Lyssna

Best comprehensive user testing platform

At Lyssna, we understand the importance of seamless and efficient user research. With our remote user research platform, you now have the power to effortlessly tap into our extensive participant panel for your testing needs – from prototype through production.

Why product managers choose Lyssna

Our platform solves the common PM challenge of validating product decisions with real user feedback. As Alan Denis from YNAB shares: "It wasn't a big sell to move to Lyssna's paid account due to the speed at which you can put together a test, quickly get feedback, and recruit good participants."

Key features

• Research panel: Access 530,000+ participants across 100+ countries with diverse demographics

• End-to-end testing suite: Run prototype tests, card sorting, tree testing, first click tests, and five second tests

• Live website testing: Validate features post-launch with real user interactions

• User interviews: Schedule, recruit, and auto-transcribe interviews in one platform

• Figma integration: Test prototypes seamlessly without leaving your design workflow

• AI-powered insights: Get sentiment analysis and pattern identification automatically

Pricing

• Free: 3 collaborators, unlimited self-recruited responses

• Basic: $75/month, 10 collaborators, CSV export

• Pro: $175/month, 15 collaborators, custom branding

• Enterprise: Custom pricing with advanced features

Lyssna is best for: Product teams needing comprehensive user research capabilities with fast participant recruitment and the flexibility to test at any stage of development.

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UserTesting

Best for enterprise user research 

UserTesting's Human Insight Platform provides first-person accounts of user experiences through moderated testing sessions. The platform combines real-time participant videos with AI-powered sentiment analysis to identify critical moments and insights.

Key features

• Moderated and unmoderated testing options

• Machine learning-generated insights and transcriptions

• Test plan builder with pre-made templates

• Live interviews and clickstream tracking

• Enterprise-grade security and compliance

Pricing

Custom pricing (typically $1,500-2,500 per seat based on user reports)

UserTesting is best for: Large enterprises requiring moderated testing with detailed qualitative insights.

Further reading: Best 8 UserTesting alternatives

Maze

Best for rapid prototype testing

Maze enables teams to run unmoderated usability tests on autopilot, making it easy to validate designs quickly. The platform's strength lies in its seamless integration with design tools and automated testing workflows.

Key features

• Live website testing for post-launch validation

• Integration with Figma, Sketch, and Adobe XD

• Automated reporting with shareable results

• A/B testing and preference testing

• Video recordings of participant interactions

Pricing

Free plan available, paid plans from $99/month

Maze is best for: Design teams needing fast, iterative testing without manual intervention.

Further reading: Top 8 Maze alternatives

Linear

Best for product teams who want to prioritize speed

Linear attracts teams looking for a fresh take on project management—one that prioritizes speed and usability over endless customization. Modern product teams appreciate its streamlined approach to issue tracking and sprint planning. Built specifically for product and engineering teams, it eliminates the bloat found in traditional tools.

Key features

• Blazing-fast UI with instant loading

• Keyboard shortcuts for every action (e.g. create tasks with "c")

• Built-in automation without plugins

• Streamlined issue tracking and sprint planning

• Clean, minimalist design

Pricing

• Free: Unlimited users, basic features

• Team: $8/user/month

• Business: $14/user/month

• Enterprise: Custom pricing

Linear is best for: Product teams wanting a modern, fast alternative to Jira without unnecessary complexity.

Jira

Best for agile development

Jira remains the industry standard for agile teams, offering deep customization and powerful workflow management. While it has a steeper learning curve, its comprehensive features make it indispensable for complex projects.

Key features

• Advanced roadmapping and timeline views

• Customizable workflows and automation

• Scrum and Kanban boards

• Extensive integration ecosystem

• Advanced reporting and analytics

Pricing

• Free: Up to 10 users

• Standard: $8.15/user/month

• Premium: $16/user/month

• Enterprise: Custom pricing

Jira is best for:  Established agile teams needing extensive customization and enterprise features.

ClickUp

Best all-in-one platform

ClickUp positions itself as "one app to replace them all," and it delivers on that promise. With its comprehensive feature set and new AI capabilities, it's perfect for teams looking to consolidate their tool stack.

Key features

• Multiple view types (List, Board, Calendar, Gantt)

• ClickUp Brain AI for automation and insights

• Unlimited storage on paid plans

• Custom fields and workflows

• Built-in docs and whiteboards

Pricing

• Free Forever: Unlimited users

• Unlimited: $7/user/month (annual), $10/month (monthly)

• Business: $12/user/month (annual), $19/month (monthly)

• Enterprise: Custom pricing

• AI Add-on: Additional $7/user/month

ClickUp is best for: Teams wanting to consolidate multiple tools into one comprehensive platform.

Notion

Best for knowledge management

Notion transforms how teams document and share knowledge. Its flexibility makes it ideal for creating wikis, storing product requirements, and maintaining a single source of truth for product information.

Key features

• AI writing assistant for documentation

• Database capabilities with multiple views

• Team wikis and knowledge bases

• Real-time collaboration

• Template library for quick setup

Pricing

• Free: Personal use

• Plus: $10/user/month (annual), $12/month (monthly)

• Business: $18/user/month

• Enterprise: Custom pricing

• AI Add-on: $10/user/month

Notion is best for: Teams prioritizing documentation and knowledge management alongside project tracking.

Productboard

Best for customer-driven roadmaps

Productboard excels at connecting customer feedback directly to your product roadmap. It helps teams prioritize features based on real user needs rather than assumptions.

The platform's ability to link customer insights to roadmap items ensures every feature decision is backed by user data.

Key features

• Customer feedback portal and management

• Prioritization frameworks (RICE, MoSCoW, custom)

• Multiple roadmap views for different stakeholders

• Integration with Jira, Slack, and Salesforce

• AI-powered insight discovery

Pricing

• Starter: Free (limited features)

• Essentials: $19/maker/month (annual)

• Pro: $75/maker/month (annual)

• Enterprise: Custom (industry reports suggest $300-400/maker/month)

• AI Add-on: $20/maker/month

Productboard is best for: Customer-centric product teams needing to align roadmaps with user feedback.

Miro

Best visual collaboration

Miro's infinite canvas transforms how teams brainstorm and plan together. With its extensive template library and real-time collaboration, it's perfect for remote workshops and visual planning sessions.

Key features

• Infinite canvas for unlimited creativity

• 1000+ templates for different use cases

• Real-time collaboration with cursor tracking

• Voting and timer tools for workshops

• Integration with major PM tools

Pricing

• Free: 3 editable boards

• Starter: $8/member/month

• Business: $16/member/month

• Enterprise: Custom pricing

Miro is best for: Teams that prefer to work visually and need a flexible space for workshops and planning.

Aha!

Best strategic planning

Aha! connects strategy to execution with comprehensive roadmapping capabilities. It's designed for enterprises that need to align product development with business objectives.

Key features

• Strategy canvas for vision and goals

• Ideas portal for crowdsourcing feedback

• Advanced roadmapping with dependencies

• Portfolio management across products

• Custom scoring and prioritization

Pricing

• Essentials: $9/user/month

• Advanced: $59/user/month

• Enterprise: $99/user/month

• Enterprise+: $149/user/month

Aha! is best for: Enterprise teams needing strategic alignment across multiple products and teams.

Amplitude

Best for product analytics

Amplitude provides deep behavioral analytics that help teams understand how users interact with their products. Its self-serve insights make data accessible to non-technical team members.

Key features

• Behavioral cohorts and segmentation

• Predictive analytics with machine learning

• Conversion funnel analysis

• Self-serve analytics without SQL

• Real-time data tracking

Pricing

• Free: 100K monthly tracked users

• Growth: Contact for pricing

• Enterprise: Custom pricing

Amplitude is best for: Data-driven teams needing deep user behavior insights without technical barriers.

Google Analytics

Best for free analytics

Google Analytics 4 (GA4) offers comprehensive web and app analytics at no cost. With e-commerce tracking and AI-powered insights, it remains essential for understanding digital experiences.

Key features

• E-commerce tracking

• Cross-platform user journey analysis

• AI-powered insights and anomaly detection

• Custom event tracking

• Integration with Google ecosystem

PricingFree for all users

Google Analytics is best for: Teams needing robust web and app analytics without budget constraints.

Dovetail

Best for qualitative research

Dovetail transforms qualitative research by centralizing and analyzing user feedback from multiple sources. Its AI-powered tagging helps identify patterns across interviews, surveys, and feedback.

Key features

• Centralized research repository

• AI-powered thematic analysis

• Collaborative tagging and annotation

• Research synthesis tools

• Insight sharing and storytelling

Pricing

• Free: Limited features

• Team: $30/user/month

• Business: $50/user/month

• Enterprise: Custom pricing

Dovetail is best for: Research teams needing to synthesize qualitative data into actionable insights.

Figma

Best for collaborative design

Figma revolutionized design collaboration with its browser-based platform. The 2025 updates include enhanced Dev Mode and AI-powered design features that accelerate the design-to-development workflow.

Key features

• Real-time collaborative editing

• Dev Mode for developer handoff

• Component libraries and design systems

• Interactive prototyping

• AI-powered design suggestions

Pricing

• Free: 3 files, 2 editors

• Professional: $15/editor/month (annual)

• Organization: $45/editor/month

• Enterprise: $75/editor/month

Figma is best for: Cross-functional teams needing seamless design collaboration.

Sketch

Best for Mac-exclusive design teams

Sketch remains the preferred choice for Mac-based design teams with its native performance and extensive plugin ecosystem. Recent updates bring real-time collaboration to the desktop.

Key features

• Native Mac performance

• Real-time collaboration on desktop

• Extensive plugin library

• Symbol libraries for consistency

• Prototyping capabilities

Pricing

• Standard: $12/editor/month (annual)

• Business: $20/editor/month

Sketch is best for: Mac-exclusive teams prioritizing native performance and customization.

Slack

Best for team communication

Slack remains the gold standard for team communication, with Canvas documents and workflow automation making it more than just a messaging platform.

Key features

• Organized channels and threads

• Canvas for documentation

• Workflow Builder for automation

• Extensive app integrations

• Huddles for quick audio/video calls

Pricing

• Free: 90-day message history

• Pro: $7.25/user/month (annual)

• Business+: $12.50/user/month

• Enterprise Grid: Custom pricing

Slack is best for: Teams needing centralized communication with deep integration capabilities.

Typeform

Best interactive surveys

Typeform creates engaging surveys that users actually want to complete. Its conversational approach and logic jumps create personalized experiences for each respondent.

Key features

• Conversational survey interface

• Logic jumps and branching

• Integration with 500+ apps

• Custom branding options

• Response analytics

Pricing

• Free: 10 responses/month

• Basic: $25/month

• Plus: $50/month

• Business: $83/month

Typeform is best for: Teams collecting feedback through engaging, conversational surveys.

Zoom

Best for video communication

Zoom continues to dominate video communication with AI Companion features that transform meetings into actionable insights through automatic summaries and action items.

Key features

• AI Companion for meeting summaries

• Whiteboard collaboration

• Recording and auto-transcription

• Breakout rooms for workshops

• Calendar integrations

Pricing

• Basic: Free (40-minute limit)

• Pro: $14.99/user/month

• Business: $21.99/user/month

• AI Companion: Included in paid plans

Zoom is best for: Teams conducting user interviews and collaborative sessions.

ChatGPT

Best AI assistant

ChatGPT has become indispensable for product managers, helping with everything from writing PRDs (Product Requirement Documents) to analyzing user feedback and generating test scenarios.

Key features

• GPT-4 for complex reasoning

• Custom GPTs for specific workflows

• Code generation for prototypes

• Data analysis capabilities

• API for integration

Pricing

• Free: GPT-3.5 access

• Plus: $20/month

• Team: $30/user/month

• Enterprise: Custom pricing

ChatGPT is best for: PMs needing AI assistance for writing, analysis, and ideation.

Claude

Best for strategic analysis

Claude excels at complex analysis and long-form documentation with its larger context window and thoughtful approach to AI interactions.

Key features

• 200K token context window

• Artifact creation for documents

• Nuanced strategic analysis

• Ethical AI approach

• Project-based organization

Pricing

• Free: Limited usage

• Pro: $20/month

• Team: $25/user/month

Claude is best for: Teams needing AI for complex documentation and strategic thinking.

Monday.com

Best for visual work management

Monday.com brings a visual approach to project management with its colorful, intuitive interface that non-technical teams love. Its flexibility allows teams to customize workflows without overwhelming complexity.

Key features

• 200+ workflow templates for quick setup

• Visual timeline and Gantt views

• Workflow automation builder

• Custom forms and dashboards

• Time tracking and workload management

Pricing

• Free: Up to 2 seats

• Basic: $9/seat/month (annual)

• Standard: $12/seat/month (annual)

• Pro: $19/seat/month (annual)

• Enterprise: Custom pricing

Monday.com is best for: Cross-functional teams wanting visual project management without technical complexity.

Pendo

Best for product adoption and user onboarding

Pendo combines product analytics with in-app guidance, helping PMs understand feature adoption and guide users through new experiences. It's essential for product-led growth strategies.

Key features

• In-app guides and walkthroughs without code

• Feature adoption tracking

• NPS surveys and feedback collection

• Product analytics and user paths

• Retroactive analytics without re-tagging

Pricing

• Free: Up to 500 monthly active users

• Growth: Custom pricing

• Portfolio: Custom pricing

• Enterprise: Custom pricing

Pendo is best for: Product teams focused on user onboarding and feature adoption metrics.

Hotjar

Best for visual behavior analytics

Hotjar reveals how users actually interact with your product through heatmaps and session recordings. It bridges the gap between quantitative analytics and qualitative user understanding.

Key features

• Heatmaps (click, move, scroll)

• Session recordings with filters

• Conversion funnel visualization

• Feedback widgets and surveys

• Rage click and frustration detection

Pricing

• Basic: Free (up to 35 daily sessions)

• Plus: $32/month (100 daily sessions)

• Business: $80/month (500 daily sessions)

• Scale: $171/month (unlimited sessions)

Hotjar is best for: Teams wanting to visualize user behavior and identify UX issues quickly.

Mixpanel

Best for event-based product analytics

Mixpanel pioneered event-based analytics, making it easy to track user actions rather than pageviews. Its intuitive interface helps PMs answer complex questions without SQL knowledge.

Key features

• Event and user property tracking

• Funnel and retention analysis

• A/B testing capabilities

• Predictive analytics

• Interactive reports and dashboards

Pricing

• Free: 20M events/month

• Growth: $28/month (starting)

• Enterprise: Custom pricing

Mixpanel is best for: B2C products needing detailed behavioral analytics and conversion optimization.

Canny

Best for feature request management

Canny centralizes feature requests and feedback, helping PMs make roadmap decisions based on actual user demand. Its public roadmap capabilities increase transparency with customers.

Key features

• Feature request board with voting

• Public or private roadmaps

• Changelog with subscriber notifications

• Integration with Jira, Slack, Intercom

• Customer segmentation and prioritization

Pricing

• Free: 1 board, basic features

• Growth: $79/month (annual)

• Business: $359/month (annual)

• Enterprise: Custom pricing

Canny is best for: SaaS teams wanting to manage feature requests and communicate roadmap decisions transparently.

Choosing the right tools for your product management stack

The complexity of modern product management demands a thoughtful approach to tool selection.  As Deep Nishar, former Vice President of Product at LinkedIn, famously said: "A great product manager has the brain of an engineer, the heart of a designer, and the speech of a diplomat." This multifaceted role requires tools that support all these dimensions.

1. Start with the problem, not the product

Instead of thinking "we need Jira," identify your actual pain points:

• Are you losing customer feedback?

• Is your roadmap disconnected from user needs?

• Do teams lack visibility into progress?

• Are manual processes slowing down releases?

2. Consider your team's technical maturity

Match tools to your team's sophistication level:

Startup phase (1-10 people):

• Focus on free tiers and essential functionality

• Prioritize ease of use over advanced features

• Choose tools with minimal setup requirements

Growth phase (11-50 people):

• Invest in collaboration and analytics capabilities

• Look for tools that scale with team size

• Consider integration capabilities

Scale phase (50+ people):

• Prioritize enterprise features and governance

• Ensure security and compliance standards

• Look for dedicated support and SLAs

3. Prioritize practical integration

Your tools need to work together seamlessly, which means bidirectional data sync is essential. Changes in one tool should automatically update everywhere else to maintain a single source of truth.

Integration checklist:

• Native integrations available?

• API access for custom connections?

• Webhook support for real-time updates?

• Zapier/Make.com compatibility?

• SSO and security compliance?

• Automated workflows to reduce manual work

• Data export capabilities for migration

4. Address resource alignment changes

Ethan Hollinshead, Lead Product Manager at Uber, identifies a universal challenge:

"The biggest product management challenge is resource alignment. Team sizes are always changing and frequently lopsided. Some weeks you have plenty of design bandwidth and no iOS, others you have no design and all iOS. Having a deep backlog of well prioritized projects is key to operating an efficient team."

For this reason, choose tools that help manage this reality:

• Flexible project management for shifting resources

• Clear prioritization frameworks

• Visibility across different team capacities

• Backlog management capabilities

5. Evaluate total cost of ownership

Beyond subscription fees, consider:

• Training time: How long before the team is productive?

• Migration costs: What's involved in switching from current tools?

• Integration development: Will you need custom connections?

• Opportunity cost: What could you build instead of managing tools?

6. Test before you invest

Always take advantage of free trials before committing to any tool. This allows you to:

• Validate the tool fits your specific workflow

• Gather real usage data from your team

• Identify any integration challenges early

• Build a data-driven business case for purchase

• Compare multiple options in real scenarios

Testing strategy:

• Start with a pilot team or project

• Document specific use cases and outcomes

• Gather feedback from actual users

• Measure impact on key metrics

• Use trial data to justify the investment

Start with a strong foundation using Lyssna

Before investing in complex roadmapping or analytics tools, ensure you're building the right things. Comprehensive user testing becomes your foundation for confident product decisions.

With Lyssna, you can test product concepts, optimize user journeys, and get feedback from the right people – fast. As Alan Denis from YNAB notes: "The speed at which you can put together a test, quickly get feedback, and recruit good participants... it just makes monetary sense."

Ready to validate your product decisions? Start with Lyssna's free plan and experience how quickly you can go from question to insight. With 690,000+ participants and an intuitive testing platform, you'll make data-driven decisions at every stage of development.

Sign up for free and join thousands of product teams building better products through better research.

Kai Tomboc

Technical writer

Kai has been creating content for healthcare, design, and SaaS brands for over a decade. She also manages content (like a digital librarian of sorts). Hiking in nature, lap swimming, books, tea, and cats are some of her favorite things. Check out her digital nook or connect with her on LinkedIn.

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